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Terça-feira, 26 de Outubro de 2010
What is 'Eye Tracking'?

In almost every area you might come across, one of the biggest concerns a reader or enthusiast might have is regarding to understanding what he or she is dealing with.

In simple terms, what we're dealing here with is precisely the 'WHAT?'

Specifically, 'What is Eye Tracking?'

Once again, in many areas, finding a single unquestionable definition for any concept is near impossible. I'd say 'eye tracking' isn't too far off.

However, and although I personally don't have a definition to offer, I can summarize a couple of definitions I've stumbled upon while researching over the last couple of months. Hopefully these can offer some insight on what exactly we're dealing with.

 

DEFINITION 1

"Eye tracking is a technique whereby an individual’s eye movements are measured so that the researcher knows both where a person is looking at any given time and the sequence in which their eyes are shifting from one location to another."

in: Eye Tracking in Human-Computer Interaction and Usability Research: Current Status and Future Prospects; Poole, Alex & Ball, Linden J. (2007) [available here]

 

 

 

 

 


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published by sja às 23:46

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