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How men...look at men: the unspoken truth

The great thing about eye tracking is that it doesn't lie.

You looked where you looked. It's that simple. The motivations behind your visual selections: that's a different and a more complex story.

 

So, there's this study, originally published on 'Think Eye Tracking' (although I read about it at 'Eye Tracking Update') about how men and women look at their own and opposite gender.

 

Their starting point: 'people don't always tell the truth'. Well, duhhh :) So, they set out to understand how this happens.

 

So what did they do? They put up two images, side by side. One image portrayed a man in a tight pair of swim trunks and the other image had a female in a bikini. Using an eye tracker, 30 male and 30 female participants observed the images and were presented their results. Then, using a gaze frequency heat map, they were able to analyze where the participants had looked over the course of a 5 second time span.

 

 

What did they find? Some interesting things, that's for sure.

The women (naturally) had a spread out visualization pattern, streching from the man's chest, face, hair, shoulders and biceps. More interesting is the fact that female participants also looked at the man's left hand, where they could find a wedding ring. As for how the female participants analyzed the image with the female persona; there was an even dispersion of visualization as they checked out her neck, chest, breasts, stomach, waist and more intensely, her face.

 

HOWEVER, the most interesting results came from the men. Why? Because apparently men like to check out other men's 'packages' (really sorry about the expression). Yes!, besides looking at his face, chest, stomach arms; men also checked out the groin area of the man in the 'Speedo'. Interesting, huh? How many of you (male readers) would admit to doing that?

As for their attention on the image with the woman, there was a greater concentration of visualization at the face, chest and breasts, as well as the stomach.

 

'Think Eye Tracking' came up with a couple of ideas to explain these results. I think its worth a read. After all, how many of you (men) would admit to looking at another bro's 'junk' :)

 

You can take a look at the the heat map images and read more about the study on 'Think Eye Tracking's' site, over here.


 


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published by sja às 12:58

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